"For over 70 years, Vulcan Information Packaging has been the leading manufacturer of looseleaf binders and custom information packaging products. As our industry continues the shift to a world of digital media with less paper and binder use, we are excited about the opportunities that lie ahead."
About The Application
The idea for this project originated with our founder and CEO, Rocky Proffit. He challenged our Director of Product Development, Dan Duncan, and our Art and Design Team, Dominic Zaidan and Linzy Cleckler, to create a package that shows the broad range of box styles Vulcan and NAPCO can manufacture. In addition to showcasing our available box styles, it needed to demonstrate our printing and embellishment capabilities, all while being easily shipped in a single box. After weeks of prototypes and samples, we produced this “Box in a Box” piece. The essential purpose of this project is to quickly show our new prospects and long-term customers a concise overview of the possibilities we offer.
How The Application was done
It was working together and brainstorming ideas that led to our final graphic designs and embellishment ideas. Dominic Zaidan collaborated with Linzy Cleckler on designs and consulted with Frank Deiuliis, our lead MGI operator, to ensure success. It is essential to have an open line of communication with one’s print and embellishment provider. This positive interchange of ideas and techniques leads to successful products and eliminates production issues.
File preparation in pre-press can make or break any project. Attention to detail is critical. We’ve learned to pay close attention to the specific requirements of file preparation for digital embellishment on the MGI. In addition, MGI lead operators Frank Deiuliis and Mike Allen informed our file tweaking, which played an essential role in making the project a success.
Digital CMYK printing (KM-1).
Digital foil: gold, red, silver, clear holographic.
Digital layered foil: red on gold.
Digital flat 2-D and raised 3-D varnish
Digital sculpted multi-layer varnish.
Essentially, every box in this package is a separate and complex project on its own. There are four unique box styles, plus a custom insert, all with exotic printing and embellishment techniques. While replicating this multi-layered box format would be expensive, the message is clear; great style and decoration can add unique appeal and differentiation.
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